AAA
Car breakdowns put women in a vulnerable position and at the mercy of whomever shows up to “help.” We created a new initiative to ensure women feel safe every step of the roadside assistance process.
Social
OOH
Banners
Targeting people searching car-related questions.
YAAS GIRL! Integration into AAA app
+ A service tracker once a request for service is submitted.
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+ In-app/messaging check-ins to see how you’re doing.
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+ An option for female towers, popping up after you submit your location if it’s available near you.
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Copywriter • Taylor Martin