Car breakdowns put women in a vulnerable position and at the mercy of whomever shows up to “help.” We created a new initiative to ensure women feel safe every step of the roadside assistance process.
Targeting people searching car-related questions.
YAAS GIRL! Integration into AAA app
+ A service tracker once a request for service is submitted.
+ In-app/messaging check-ins to see how you’re doing.
+ An option for female towers, popping up after you submit your location if it’s available near you.
Copywriter • Taylor Martin