Fenty
The inherent bias in the makeup industry might go unnoticed until you take a closer look into “nude” shades and their uses for certain skin tones. But all skin is nude skin.
OOH
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Social Activation
Fenty asks users for pics of them in their bare face.
Users share their nude faces with #radicallyreal skin, where Fenty will then match and create new shades from the users’ skintones,
A digital board in the city will project the new Nude Collection, as users are adding their own shade in.
Fenty hits headlines for becoming a distributor of people’s nudes.
Copywriter • Taylor Martin
Copywriter • Tone Green
Photographer • Shelby Singletary
Photographer • Alex Pinzon