Fenty
The inherent bias in the makeup industry might go unnoticed until you take a closer look into “nude” shades and their uses for certain skin tones. But all skin is nude skin.
![](https://freight.cargo.site/t/original/i/51643577a95585e8ba539bda22ebe8c51755e32b7b6a24f45b284fa5c5a5ebcf/Fenty-Ps3.jpg)
![](https://freight.cargo.site/t/original/i/126707ed494cc02190620524a04acc01faf134fe098f918eb81b16c15383c12f/Fenty-Ps2.jpg)
![](https://freight.cargo.site/t/original/i/03f7c712ddba143dd16f03eaddeeed2981ca66c788840d3e10360fe44ba59f76/Fenty-Ps.jpg)
OOH
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![](https://freight.cargo.site/t/original/i/dc893de98d46a9cf46c4b0338d368abb4f92141a74f1c02e7680f0819d8adc27/HUES.jpg)
![](https://freight.cargo.site/t/original/i/b621fc29e3562035c66f792d8dae25946c67e04b78c4be8c4e5a54c85290884b/CoLOUR.jpg)
Social Activation
Fenty asks users for pics of them in their bare face.
![](https://freight.cargo.site/t/original/i/975d47ebd9321c57f3dfe24d8964c391efbe1969fe8e5ca58b0db42806c8f70d/sendnudes.gif)
Users share their nude faces with #radicallyreal skin, where Fenty will then match and create new shades from the users’ skintones,
![](https://freight.cargo.site/t/original/i/dd7086a332c976cf0df937a87b4cd4e866454c402c0671668628b9a64b353ec5/usermockup.jpg)
![](https://freight.cargo.site/t/original/i/cae15676f18c657c2e987aee2ac0015b80d96d98da0b8d202018f61e80307fc5/rad-real-grid.jpg)
![](https://freight.cargo.site/t/original/i/c0f27709dfa1b09fa4838a677c1f40ac96faa3810ea0994cc0ee47299b8918cc/dm.jpg)
A digital board in the city will project the new Nude Collection, as users are adding their own shade in.
![](https://freight.cargo.site/t/original/i/cb0d8e5e19a57190e28314d7bf91064793b810904624799d2d07f7353a0906a7/Billboard-panton.jpg)
Fenty hits headlines for becoming a distributor of people’s nudes.
![](https://freight.cargo.site/t/original/i/8cfa382dc55db523f6012c0e104ffb230f213b6cc3df575215f10ca893660ce5/PR_2.jpg)
Copywriter • Taylor Martin
Copywriter • Tone Green
Photographer • Shelby Singletary
Photographer • Alex Pinzon