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Chipotle



With so many delicious ingredients to chose from, what’s wrong with being extra? Chipotle is creating a dramatic telenovela series where being extra is preferred.


Be Extra.









 


Trailer Pre-roll





In-Store Posters








Packaging


Paper cups? Pass. Instead, purchase limited-edition reusable cups based off the Telenovela.






Social


Whenever a new episode drops, all extras are free!  All you have to do is say the magic words.




*Episode 4’s phrase for the day*





Copywriter • Itzel Guzman
Copywriter • Sam Faktorow
Photographer • Alex Pinzon



21 GRAMS  |  YELP  |  AAA  |  FENTY  |  SPOTIFY  |  SCRABBLE  |  CHIPOTLE  |  GREY POUPON