Scrabble
With interpersonal and social skills being crippled by social media, it's time to turn those word stumbles into fluid speech.
Social Stories
Instagram
Snapchat
Pre-roll
OOH
A stunt across cities changes a word with choice placements of large scale Scrabble tiles to change the whole meaning.![](https://freight.cargo.site/t/original/i/05720a7f8820f9518b87423ffb1b21f152f07433c7d79d8e12bb1315763e24f2/OOH-1.jpg)
![](https://freight.cargo.site/t/original/i/e38bda672ca4536d566afb68ed2d7cc0a372f63d0475adb27102c960ca7db495/you-all-need-lives.jpg)
![](https://freight.cargo.site/t/original/i/a1792b4b2d2b173374543024b997d60ff7d0f793fd42cc1d164cdc10d723eec7/OOH-1-2.jpg)
![](https://freight.cargo.site/t/original/i/d28163fd313f1eeca2798fc41121fae6677ff775922edd8f7940b1e468c42e5a/ooh-2.jpg)
![](https://freight.cargo.site/t/original/i/571b43899d23f43529d14957ebfa6cd4178cb782f06a61ba19a54d5256432e7e/Handsome-3.0.jpg)
![](https://freight.cargo.site/t/original/i/14cfd5e7c9558986a203bdda9c2a9fb4bc88a32a982debce660080b906a3aab4/Instrumental-3.0.jpg)
![](https://freight.cargo.site/t/original/i/fd530e3f93b7a9d7a86f1e020185725c08d0f5785bc60b79b5d5855ccbab67dd/Entertained-3.0.jpg)
*Bronze Creative Circus Award • Print Advertising • Summer 2021*
Copywriter • Jacob Knight-Thomas
Co-Art Director • Danielle Grimm