Scrabble
With interpersonal and social skills being crippled by social media, it's time to turn those word stumbles into fluid speech.
Social Stories
Instagram
Snapchat
Pre-roll
OOH
A stunt across cities changes a word with choice placements of large scale Scrabble tiles to change the whole meaning.
*Bronze Creative Circus Award • Print Advertising • Summer 2021*
Copywriter • Jacob Knight-Thomas
Co-Art Director • Danielle Grimm